The collapse of the Eastern bloc has speeded the growth of a world culture.
The growth of powerful communications technologies and the emergence of world
cultures create the condition for global markets.
Micromarketing describes the direct marketing of products to individuals rather
A powerful strategic advantage for a globalized firm is lowered cost factors in
Particularism is a concept based on accepting a shared global culture and the
penetration of domestic markets by foreign goods and services.
At the cultural level, differences among cultures produce differences in social
expectations, politics, and legal rules.
Globalization means that companies can be less concerned with the laws
governing the movement of information.
European countries have very strict laws concerning transborder data flows and
The European Union Data Protection Directive restricts the flow of any
information to countries that do not meet strict European laws on personal
To avoid the cost and uncertainty of moving information across national
boundaries, most multinational firms have developed information systems within
each European country.
With the growth of the Internet and reliable phone networks, skilled
consultants are readily available to companies operating in global markets.
Accounting practices can vary significantly from country to country.
In international companies, English has become a kind of standard business
In a multinational strategy, financial management is centralized while
production and sales are decentralized.